12V LED Strip Not Getting to Max Brightness - LEDs and

Hey Guys - I've got an LED strip (non-RGB) which I'm trying to control via a NodeMCU. I'm currently using Blynk for the project. When the LED strip is connected directly to 12V, it's super bright, however; when controlling via PWM @ the max value of 1024, it's much dimmer. Below is the hardware layout I'm using. The code is simple as it simply adjusts the PWM of D0 between 0 & 1023 on a slider. Any suggestions to achieve max brightness when slider is at the top (PWN = 1024)? Thanks!

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